Samsung Launches New Home Appliance Marketing Campaign

Samsung has a name more commonly associated with electronics then home appliances, but lately the tech mogul has been working hard to not only revise its brand, but to bridge the gap between the two categories of products.

Their most recent advertising campaign involves a new company product that made waves at this year’s Consumer Electronics Show (CES): the Samsung Family Hub. Using television spots, print advertising and digital content, Samsung will be introducing prospective customers to their new outlook on household electronics, appliances, and everything in between.

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solar power

Solar Power; How Does it Work?

As the green revolution gains momentum, energy-efficient and sustainable appliances are increasingly prevalent in the home appliance market. Despite all the hubbub, very few consumers actually understand the mechanisms that differentiate an old, unsustainable appliance from the new-age, environmentally-friendly models being developed today. One of the most important technological advances revolutionizing the way our appliances are powered is the increased ability to efficiently harness the power of the sun and convert it into electricity. Accordingly, this article will provide a little information about how solar energy works.

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