Samsung has a name more commonly associated with electronics then home appliances, but lately the tech mogul has been working hard to not only revise its brand, but to bridge the gap between the two categories of products.
Their most recent advertising campaign involves a new company product that made waves at this year’s Consumer Electronics Show (CES): the Samsung Family Hub. Using television spots, print advertising and digital content, Samsung will be introducing prospective customers to their new outlook on household electronics, appliances, and everything in between.
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